Why you should start with a one-page website

If you're launching a new educational project or side-business, you'll probably have to create a website at some point, and that's where things can easily get out of hand.

There is just so much that goes into building your site that it's normal for a lot of us to feel pressured, overwhelmed, and end up wasting a lot of time and money making decisions that have no real impact on our project.


How can we make this easier?

I've been in this situation more times than I care to admit, and I've personally found that focusing on the bare minimum helps me get things done quicker so I can move on to the next item on my list.

In this case, that means starting from a Landing Page instead of trying to put together a full website.


What's a Landing Page?

A Landing Page is essentially a standalone web page designed to promote and share information about one specific service or product (and hopefully get people to register, sign-up or buy whatever it is you are trying to sell).

The exact content of the page may depend on the type of service you're offering, but the following elements are not a bad place to start:

  • An eye-catching Headline
    What problem are you solving?
    Why should your customers/students take time out of their day to read this page?
    If you can sum that up into a sentence, that might just be the ideal headline for your project.

  • A Hero Image or Video
    This is a great way to give people a general idea of what you're offering.
    The right image will support what you're explaining and set the mood for your project, bonus points if you show your face! It can be scary at first but it can make a huge difference in building trust with your audience.

  • A breakdown of the Benefits
    Think about the elements the benefits your clients can get from this product or service.
    How will it make their lives easier or better?! Include this in your text or have a dedicated section to make these points stand out.

  • Social Proof
    Student Testimonials, logos of companies that already use your services, google star-rating,.. basically anything that helps build trust with your audience is worth including in your landing page.

  • A Call to Action
    This usually consists of a button or a form, and it embodies the next step you would like your audience to take: Sign up /  Subscribe / Book your free lesson now!
    If your page is a bit longer, consider including the call to action twice (after the benefits and at the end of the page).


Which tool should I use?

That really depends on what you want to do with your Landing Page and what type of tool you're comfortable using.

Any Website Builder will work so, depending on your needs, you might want to take a look at WordPress.org, Winx, SquareSpace or Google Sites (which happens to be what I normally use).

You could also look into other tools you might already be using.
Most Newsletter services (like Mailchimp and ConvertKit) have built-in functionality to help you create simple landing pages to collect email addresses, and some Web Conferencing sites like WebinarNinja can support promotional pages for your events.


Sample Landing Pages for Education

Want to see what a landing page can look like?!
I've built 4 samples for you to explore, each with a different educational side-business in mind.

Cooking Lessons

A neutral landing page for a Subscription service
See the Demo

Fun History Tutor

A colorful landing page for a tutor or private teacher
See the Demo

Italian Conversation

A modern landing page for online lessons
See the Demo

Webinar

A team landing page for homeschooling webinars
See the Demo

All four pages were built using Google Sites, which is a free website builder courtesy of the Google Team. Though it doesn't have each and every feature one might want in a website builder, it is really user-friendly and can help you get the job done quickly.

Each landing page took around 45 minutes to make, though it might take you a little longer if you're new to Google Sites and/or you're not sure what you want to write. I might film a tutorial in the future, leave a comment if you think this might be helpful to you.

💡 Did you know...
With Google Sites you can also create your own Classroom Website.
It's a great way to share news, resources and links with students, parents and other teachers. Share editing rights with your students so they can be in charge of their own page or the whole website.


What's next?!

As time goes by and you find your balance, you might decide that there is more you'd like to include. One of the things I love most about landing pages is that they can grow with your business and are fairly easy to transform in full websites

For example, you might decide to use your landing page as a Homepage and add an About, Service and Contact page, OR you could build a homepage from scratch and use the elements we discussed in this post to craft additional pages for each service you offer.

Whatever you choose, I hope you'll share your page and your journey in the comments below ❤




Related Content

  • Join the discussion on Linkedin: here and here
  • I'm probably going to create my own Google Sites tutorial in the near future so, if you're interested, check this page again in a couple of weeks; 
  • In the meantime, check out this in-depth Video-Tutorial on how to use Google Sites;
  • If you're using WordPress, here is a collection of Themes you can consider.